“The ‘Art Nouveau’ revival dates from 1952, when London's Victoria and Albert Museum organized a great retrospective exhibit. In Germany, where the sway of the Jugendstil (as art nouveau was called there and in Austria) had been total and the counterblow of the 1920s most radical, rediscovery began in 1958 with a big show at Munich's Haus der Kunst. In the U.S. the comprehensive 1960 "Art Nouveau" exhibit at New York's Museum of Modern Art launched the rediscovery”.
And…
“Partly, the European "revival is a sign of tiredness and nostalgia for calmer times," says Milan Architect Gio Ponti. Hugh G. Wakefield of the Victoria and Albert Museum attributes the renewal to the cyclical rhythm in art taste: "Art nouveau is easily recognizable; yet it is now sufficiently far away from us so it has lost the connotation of old-fashioned." But others think the revival of interest in craftsmanship, the elegant and refined, is no Proustian search to relive things past. Rather, it constitutes a revolt against the grim, stark, formless, spiritless expression of much abstract art and modern architecture”.
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So it was seen as a rebellion against traditional values. Many people where inspired by the music at the time, music from legends such as; The Beatles, Jimi Hendrix, Led Zepplin, Pink Floyd etc. These bands used this ‘Psychedelic’ phenomenon to help sell albums and concerts.
The ‘Hippie’ era had began; long flowing hair, bright tie and dye t-shirts, experimentation with drugs, sex and religion. They also found using a gorgeous woman to help promote events, sold ‘sex sells’.
From the images at the top of the page, the left is a poster for Bob Weir & Rob Wasserman from 1999 by Frank Kozik. On the right is a ‘Ted Baker’ top I own brought recently this year. This shows the ‘Art Nouveau’ can still be found today in prints and fashion.
Images where generally found to be;
• brightly coloured although desaturated.
• Had floral patterns inspired by nature.
• Hindu gods were present on many.
• Ornate lettering.
• Symmetrical Positioning.
• Brightly coloured smoke, to give the impression of being stoned.
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